• James B. Higginbotham

    James holds BBA and MBA degrees in Marketing and Statistics from the University of Texas.  James' career in Market Research began decades ago when he served as the Manager of Marketing Research for Tracy-Locke Advertising in Dallas, and as Director of Marketing and Research at Clay Stephens Associates in Houston.

    He has lectured at the University of Houston and Rice University on the subjects of marketing, statistics and management.

    Jim resides in Houston, Texas with his wife and together they enjoy traveling and spending time with family.

  • Tod C. Higginbotham

    Tod Higginbotham is President of Higginbotham Research.  Along with being responsible for the overall leadership of the company, Tod oversees all research projects.  Tod also manages the direction of all IT initiatives within the company, ensuring that the most current and tested technologies are being taken advantage of to provide the best possible service to clients.

    Tod has a Bachelor of Arts degree in Telecommunications from Baylor University. He is a member of the American Marketing Association (AMA), the Marketing Research Association (MRA), and the American Association for Public Opinion Research (AAPOR).

    Tod resides in Houston, Texas with his wife and two children.  He enjoys being outdoors, traveling and spending time with his family.

  • Steven Kollar
    Vice President

    Steven began his journey with Higginbotham Research in 1998.  As Vice President, Steven coordinates all aspects of the research projects including questionnaire design, data collection, data conversion, data analysis, report generation, and project delivery.  Steven is a very detail oriented individual, which he uses to his advantage in managing research projects and maintaining the highest level of quality in the final products delivered to our clients.  

    Steven earned his BBA in Management/Marketing from Texas Tech University.  He is a member of the American Marketing Association (AMA) and the Marketing Research Association (MRA).

    Steven resides in Houston, Texas with his wife and two children.  He enjoys spending time with family, sports statistics, movies, and being outdoors.

  • Roger Bedessie
    Vice President - Arizona Operations

    Roger has been with Higginbotham Research since 1990.  Roger is responsible for managing all aspects of the company's data collection center located in Tempe, Arizona.  These responsibilities include directing the fielding of interviewing projects, monitoring production to ensure the quality control benchmarks that are in place are maintained or exceeded.  Roger also oversees the process of hiring and supervising of telephone interviewers and other management personnel.

    Roger has worked in every possible position in the data collection center, and was promoted from within continuously due to his strong knowledge of the research business and effective management style.

    Roger has an Associate of Arts degree from John A. Logan College as well as a Bachelors degree in Public Management from Northern Arizona University.  He is a member of the American Marketing Association (AMA) and the Marketing Research Association (MRA).

    Roger lives in Mesa, Arizona with his wife and three children.  Roger enjoys spending time with his family.  Roger is also the committee chairman for the Boy Scouts of America Troop 355.


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